Ivory and Stone mark
Ivory & Stone LLC — Fractional Marketing

What You Build Matters. How You Build It Matters More.

Thoughtful marketing, faithfully stewarded to reflect who you are, strengthen your presence, and build lasting relationships.

Why This Approach

Most marketing doesn't sound like the business behind it.

Small businesses know what they do. What's hard is saying it the way a customer actually needs to hear it — especially when the sales team says one thing and the website says another.

Ivory & Stone closes that gap before spending a dollar on execution. We sit in on the sales calls, the customer conversations, the moments where your business is actually explaining itself — and build marketing from what's really there.

This isn't a content calendar delivered on a schedule. It's a partnership built around understanding your business well enough to represent it accurately, and staying close enough to keep it that way.

Every business problem is really a human problem. Behind every sale, every hesitation, every "yes" or "not yet" is a pattern of behavior worth understanding — that's the lens brought to every engagement: reading people, trends, and the things happening in a room that never get said out loud, before any strategy or content gets built. Tools, including AI, help move faster. Reading a room isn't something a tool replaces.

In practice, that can mean messaging strategy, sales enablement, social content, or hands-on photo and video work — whatever the conversations reveal is actually needed, built once we know what to say, not sold as add-ons upfront.

Problems We Solve

If any of these sound familiar, that's the gap we close.

Content
"I know I need to post, but I never know what to say."
A Listening Session pulls language straight from your sales calls, so content is built from what you're already saying — not a blank page every week.
Consistency
"My content calendar feels disconnected from what's actually happening in my business."
Ongoing Partnership builds each month's content from that month's real conversations — not a generic calendar planned three months out and forgotten.
Events
"I can't be everywhere — and when I do host something, I don't have time to plan it."
We attend and network on your behalf when you can't make it, and handle full coordination and planning when you want to host your own event.
Structure
"I can't justify a full-time marketer, but doing it myself isn't working either."
Fractional marketing gives you senior-level thinking and hands-on execution at a fraction of the cost of a full-time hire.
How We Work

Three moves, in this order.

Execution without understanding is guesswork with a nice font. So we start elsewhere.

First

A real Listening Session

We review actual sales calls, customer touchpoints, or team conversations — not a survey, not a guess. What's already being said is the starting material.

Then

A messaging framework

What we hear gets translated into language your business can actually use — positioning, key phrases, and where your current marketing has drifted from what customers respond to.

Ongoing

Marketing that stays aligned

As your business changes, we stay close enough to catch when the marketing and the reality start to drift apart again — and correct it before it costs you.

Who's Behind This

The read on people is the whole point.

I've spent years paying attention to people — in sales conversations, in business development, in rooms where two sides weren't quite hearing each other. That instinct for reading behavior, patterns, and what's actually being communicated (not just said) is the foundation Ivory & Stone is built on.

I use the tools available, including AI, the way any good craftsperson uses tools — to move faster, not to replace judgment. What I bring personally is the read on people that no tool can: the ability to see where a business actually is, and help chart the specific way to where it wants to be.

— Katrina, founder of Ivory & Stone

Partnership Options

Choose the depth of partnership that fits.

Every tier starts the same way — with understanding. What changes is how deep and how often.

Foundational

Clarity Session

For businesses that need direction before execution.

  • One Listening Session
  • Messaging audit
  • Written messaging framework
  • 45-minute working session
$450–$650One-time engagement
Deepest

Embedded Strategic Partner

Full execution across social media and events, plus strategy.

  • Everything in Ongoing Partnership, higher volume
  • Social media management, up to 3 platforms
  • Event coordination and/or attendance (1/mo included)
  • Standing strategic sounding board
  • Priority launch planning
$2,200–$3,000Per month, ongoing
Social Media Management

Just need someone to run your social media?

For small businesses that don't need full-scale marketing partnership yet — just consistent, professional content, bundled at a flat monthly rate.

Get Started

Social Starter

For businesses just getting started with a consistent presence.

  • 1 platform (Instagram or Facebook)
  • 8 posts/month
  • 2 reels/month
  • Caption writing & hashtag strategy
  • Monthly content calendar
$450–$550Per month, ongoing
Full Coverage

Social Growth

Two platforms, run as real, independent channels.

  • 2 platforms, fully managed independently
  • 16–20 posts/month total
  • 6–8 reels/month
  • Stories, 3–4x/week
  • Community management
  • Monthly strategy call & recap
$950–$1,200Per month, ongoing

Add-ons for any tier: extra platform (+$200–$300/mo) · extra reel bundle of 4 (+$150) · rush turnaround on a post (+$50–$75)

À La Carte

Not ready for a partnership? Start with one thing.

For a single need, or a business not ready for ongoing support yet.

Single Listening SessionPlus a written recap
$225–$325
Event videography & highlight reelPer event
$350–$700
Event attendance & networkingContent capture included, per event
$150–$300/event
Event coordination & planningPer event
$400–$800
One-off content package5–8 pieces
$300–$500
Single strategy or working session45–60 minutes
$125–$175
Custom Requests

How mixed requests are priced.

Every package above is a bundle of services that are also priced individually in À La Carte. A request that blends pieces from more than one package is never a guess — it's simple math from the prices already on this page.

One component only

Priced at its individual À La Carte rate. Example: event attendance alone, no social media, is the standalone $150–$300/event rate.

A mix across two package groups

Component prices are added together. Example: Social Starter plus one event per quarter is the Social Starter rate, plus the à la carte event rate billed as it happens.

A full tier, minus one piece

Priced at the full tier rate, less a credit for the à la carte value of the piece removed. Example: Social Essentials without community management.

Combining package groups

Clients who combine two or more package groups receive 5–10% off the combined total — a reward for consolidating into one relationship.

"Ivory & Stone helps small businesses market themselves the way they actually sound — by understanding first, then building."
Ivory & Stone LLC

Let's start with what's already true.

One Listening Session tells us more than a month of guessing ever could.

Book a Listening Session